Keynote Speaker
Strategy That Changes How You Think and What You Do Next
Dr. Kat Spradley is a keynote speaker, consultant, and strategist helping leaders, professionals, and organizations rethink decision making, momentum, and growth through research backed strategy and real world application.
Dr. Kat Spradley
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Executive Marketing Leader | Fractional CMO | Speaker and Consultant
"Trusted by leaders across higher education, healthcare, government, and industry."
Today's organizations don't struggle because they lack information.
They struggle because people interpret change differently, leaders make decisions under uncertainty, and emerging technologies like artificial intelligence are reshaping every industry faster than organizations can adapt.
Dr. Katherine Spradley helps executives, universities, healthcare organizations, government agencies, and leadership teams bridge the gap between research and real-world execution through engaging keynote presentations grounded in strategy, behavioral science, and practical application.
Research Meets Real-World Leadership
Every keynote combines decades of experience across executive leadership, doctoral research,
organizational strategy, marketing, behavioral science, higher education, and technology.
Rather than presenting trends, Katherine equips audiences
with practical frameworks they can immediately apply.
Audiences leave understanding:
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Why organizations resist change
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How AI changes decision making
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How leaders unintentionally create ethical blind spots
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How research improves strategic thinking
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How better questions produce better outcomes
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The Psychology of Strategic Decisions
Why intelligent organizations still make poor decisions and how behavioral science changes leadership.
Ethics in the Age of AI
Built from research exploring ethical and moral disengagement and emerging technologies.
Kat Spradley's Speaking Topics
Marketing Beyond Marketing
Strategy.
Positioning.
Human behavior.
Customer psychology.
And everything in between.
Book Dr. Spradley
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Why Audiences Remember
Dr. Kat Spradley
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She combines doctoral research with stories.
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She challenges assumptions.
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She makes complex ideas practical.
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She blends humor with evidence.
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She leaves audiences thinking differently long after the presentation ends.
Who Katherine Spradley Speaks To
Corporate Leadership Teams
Executive Retreats
Healthcare Organizations
Government Agencies
Technology Conferences
Marketing Conferences
GSU
DBA Program
Kat led the discussion of Leading Through Disruption: AI and the Future of Finance and did a phenonmeal job of relating back to leadership tensions and impacts on trust for banking and finance professionals in Charlotte.
SBW
Member
I heard her speak on how 5% of your time spent on strategy in marketing can move mountains. I went in thinking of all the surface level to fix and came out with a methodology to fundamentally reshape my business. 2 years later and my business is thriving as a result of her methods.
UNC Chapel Hill
Kenan Flagler
We were looking for a large scale marketing firm owner and found Kat. She provided our students, alum, and local business professionals with a clear understanding of how human behavior and AI impacts a marketing agency's role and deliverables.
USASOC
DPA Lieutenant
Kat's research and publications on moral and ethical disengagement have helped our leaders better understand when operators actions separate from ethical responsibility.
Projects, Publications, & Research
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Book: Winning w/ SEO
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Charlotte Banking and Finance Leaders:
Leading Through Disruption: AI and the Future of Finance with Rajendra Gangavarapu
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Research SyNAPPSE: Led to 2024 R&D Award to MIT Lincoln Labs
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Spradley, K., Gruters, K., & Kent, L. Ethics in US Army Special Operations. Special Warfare Magazine. (2021)
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Pricing models for differentiated populations
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Lange, G., Smith, K., and Spradley, K. Executive Business Doctorate: A journey of motivations, expectancies, cost and realized value.
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Gruters, K., Roa, H., Smalt, C., Kent, L., Anderson, A., Spradley, K., Depenbroch, P., Thomas, S. Field Blast Overpressure in Helmet Wear. Military Medicine. (2022)
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